Click here to see Chris Conte, KTTW-TV
Click here to see Joe Little, KGTV-TV San Diego
Click here to see creative MMJ stand-ups, Alexa Vogue, KETK-TV
The stand-up is considered part of the story rather than an afterthought. The
1. Demonstration (or interactive) stand-up — demonstrates a point in the story, using props or the natural setting.
2. Bridge stand-up— bridges the gap or makes a transition between two different ideas in the story.
3. Closing stand-up — summaries or wraps up the story. (We discourage this. It’s more memorable/powerful to end on a strong visual and a great line to go with it.
4. Information stand-up — incorporates information you don’t have video to cover.
5. Scene-setting stand-up ‑ establishes the reporter’s presence at the scene, to add credibility to the report.
- Look for a relevant fact in the story you can highlight with your stand-up, or an important element you don’t have video for.
- You may use the stand-up to set up a sound bite, if you’ve already done the interview.
- You may use the stand-up to show yourself at the scene of the action.
- Try to explain, rather than “report” or “read”.
- Speak in phrases. Relay the information in natural, conversational language.
- Make maximum use of your surroundings. When appropriate, take advantage of movement, props, etc., without being contrived, cute or staged.
- The setting/background should be pertinent to the story and immediately recognizable, or references, as such.
- Try to do the stand-up without notes. It helps if you keep it short – two or three sentences is all you need.
- If using a stick mic, hold the mic close to you and firmly, to display confidence.
- It’s best to limit your story to one stand-up. Stand-ups work best in the middle of the story or at the end, NOT at the beginning.
- Keep your stand-ups to one thought/idea. Don’t combine two different ideas. Keep it simple.
Probably the one most common mistake happens when a student reporter counts aloud, "3-2-1..." and then they start talking on camera for their “look-live," which is the shot that most resembles a live shot, but isn't.
If the student mutters this countdown before they start talking, then when the look-live is aired the two-seconds of padding at the front reveals the reporter’s lips moving as they count down. To avoid this, you should count down silently to yourself.
At the end of your report you should maintain your gaze at the camera. DON’T LOOK AWAY AS SOON AS YOU FINISH TALKING! As uncomfortable and awkward as it seems, it’s imperative that you keep your eyes fixed to the camera to allow the director time to get off your shot and back to the studio. The photographer should also keep the shot rock steady.