The following anchoring rubric identifies characteristics that we consider to be the most significant not just to us, but to professionals. Read carefully. Points are awarded based on which category your work falls under, Unsatisfactory, Proficient and Exemplary. If you find yourself falling short of expectations, then make an opportunity to see us for help.
Letter Grade Breakdown:
A- to A
B- to B+
C- to C+-
F to D+
7- 7.9 Partially Proficient
* Stumbles through the newscast. Mispronounces cities and names
* Does not research the stories in the line-up.
* Reads in monotone with no enunciation.
* Does not know the stories well enough to convey proper tone.
* Shows up in a t-shirt and jeans. Looks uninterested and tired. Uncombed hair. Tattoos showing etc.
* Uncomfortable with cross-talk. Does not respond appropriately.
Proficient Range (7 to.8.9)
* Reads well enough to get through the newscast without stumbling. Needs work on conversational tone.
* Pronounces cities and names well. If mispronounces, can get back on track with grace
* Reasonable eye contact with audience.
* Has decent knowledge of the stories in the line-up, but seems like moving from one story to the other with no direction.
* Shows up looking neat. Hair in place.
proper tone but may be uncomfortable with transitions.
* Can handle cross-talk but may not know when to shut up or how to lead.
* Reads with a conversational, confident tone. Voice is directed “to” the audience. Not “at the audience.”
* Good eye contact with audience
* Good energy
* Is prepared to pronounce tough spellings of cities and names.
* Researches the stories to have a excellent grasp of what you are reading.
* Read through the stories, so that there is no stumbling.
* Shows up for air wearing proper clothing. For men, coat and tie. For women, jewelry which is not too gaudy. Hair in place. Appropriate make-up (yes, men need foundation).
* Conveys proper tone ie: somber read for serious stories and can transition to a lighter mood when a feature comes along.
* Rocks the cross-talk without being corny. Knows when to let the other person lead.